Marketing Persuasion

Create a free e-zine.

Use your e-zine to advertise the affiliate programs you've joined. Submit your e-zine to online e-zine directories and promote it on your web site. Trade e-zine ads with other publishers. Announce your e-zine to e-zine announce lists.

Start a private web site.

Use it as a free bonus if people buy the product you resell. You could also allow people to join for free and you could advertise the affiliate program you've joined. You could also charge a subscription fee for an upgraded version of it.

Provide your web site visitors with content they can't read anywhere else.

People will stay longer at your web site to read the original content. You could also allow them to read through your e-zine and archive the back issues on your web site. Or you could charge access to the back issues because it would be original content.

Here's a package that will help you tweak your website further.

Remind your web site visitors they can print out your content.

They may browse around your online store while it's printing. They may read it at home, work, outside, etc. Other people might see what they're reading and want to visit your web site or subscribe to your e-zine.

Offer your web site visitors a freebie if they take the time to fill out your online survey.

They'll be at the site longer and might buy something afterwards. Your survey could ask them what kind of products they want, what they think of your customer service, how they like your web site, etc.

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